What is a Social Network?

What is a social network?
It's a site that uses applications built on digital language specifically created to facilitate interaction, participation and communication between people who can share with acquaintances or friends a wide variety of content such as blog entries, documents, links, videos, photos, music and in some cases, if your application allows it, you can share virtual games, surveys, quizzes, discussions on topics of interest and so on.

How they work?
The first social network emerged between 1997 and 2001 sites as "AsianAvenue, BlackPlanet and MiGente," which "allowed users to create personal and professional relationships" through "profiles that allowed users to identify friends in their networks without asking the adoption of these connections "(
Wikipedia, voice: Social Network ). Here are a list of the most common steps to be performed to enter one of these social networks:

1. As one can see, the first step to start and operate a social network is to locate a network that represents the common interests we each have.
2. Then, typically the new user will be asked to register on the website, creating what is called "profile". Generally, as networks are websites where friends and family have access, the profile is very close to reality.
3. Once the web site system has recognized and registered the new user, he or she should start to find friends who are already on the social network or invite those who have not already done so. This is known as "weaving the web" or create lines of communication that can be as large as the number of acquaintances or people you want to contact.
4. Finally, the users start to use applications that the network enables, for example in the case of the MySpace website it is possible to customize the personal site that the website lends us; in the case of Facebook, you can access applications games, tests, surveys, or visit the pages of friends, watching pictures or things that the person has posted on their walls, as far as they allow it.

What are they for?
First they are websites that exploit the property of interaction and participation of users that Web 2.0 has. This enables participation activities such as getting people with similar interests to share their views or their findings, or simply get back in touch with people who for reasons of lack time or distance we can not stay so close, so it is possible to know what they have done, the photographs were taken, the videos they see, know their tastes, in other words we are able to approach the person in way that otherwise we would not be able to reach.

It is this latter point that has recently been exploited by marketing areas, agencies and personnel departments and political parties or groups. Marketing finds in social networks a suitable place to complement the market studies they are carrying out. Personnel agencies can know how does the person that is about to be hired behaves, as networks are place where usually people tend to show "what they really are". Political parties and groups can reach people with similar political views creating groups that bring together this people, and also engaged in broadcast news, ideas and feedback to reinforce their positions. The latter is social networks are finally living spaces where users can share and above all communicate more easily.


JAY CONRAD LEVINSON, Guerrilla Networking: A Proven Battle Plan to Attract the Very People You Want to Meet.